All revenue metrics are calculated automatically from your live WooCommerce and DMSI DDLS data. No manual data entry required.

• MRR (Monthly Recurring Revenue) — Calculated from active subscriptions, updated nightly or hourly on high-volume stores
• ARR (Annual Recurring Revenue) — MRR × 12 projection, displayed alongside MRR on the main dashboard
• Average Revenue Per User (ARPU) — MRR divided by active paying customers
• New MRR — Revenue added from new customers acquired in the current period
• Expansion MRR — Revenue gained from existing customers upgrading or adding products
• Contraction MRR — Revenue lost from existing customers downgrading to lower tiers
• Trend charts — Configurable date range charts for all revenue metrics with period-over-period comparison

Know who your most valuable customers are, who is at risk, and what their full purchase and engagement history looks like.

• Customer Lifetime Value (CLV) — Calculated per customer and aggregated by segment
• Segments — Slice CLV and behaviour data by product, license tier, or acquisition period
• High-value customer list — Ranked list of customers by CLV with purchase history and license count
• At-risk customer alerts — Configurable engagement signals define what at-risk means for your business
• Customer health score — Composite score based on activation rate, support history, and renewal record

Build the exact report you need, save it for reuse, and share it with team members — all without leaving WordPress.

• Metric selection — Choose from 30+ data points including revenue, churn, customer, and license metrics
• Date range picker — Last 7/30/90 days, custom range, or year-over-year comparison mode
• Filters — Filter data by product, license tier, customer tag, or activation status
• Group by — Aggregate data by day, week, month, or quarter
• Saved reports — Name and save any custom report configuration for one-click reuse
• Shareable report URLs — Generate read-only links to share with team members or business partners