Revenue Report #
Deep dive into recurring revenue and subscription health.
Key Metrics #
| Metric | Description |
|---|---|
| MRR | Monthly Recurring Revenue |
| ARR | Annual Recurring Revenue (MRR x 12) |
| Active Subs | Active subscription count |
| Churn | Percentage of subscribers cancelling |
MRR Over Time Chart #
Shows MRR growth or decline:
- Upward trend = Business growing
- Flat = Steady state
- Downward = Losing subscribers
Churn Rate #
Target: Under 5% monthly
| Churn Rate | Health |
|---|---|
| < 3% | Excellent |
| 3-5% | Good |
| 5-8% | Needs attention |
| > 8% | Critical |
Revenue by Product #
Shows which products generate most recurring revenue.
New vs. Churned #
Compares:
- New MRR (from new subscriptions)
- Churned MRR (from cancellations)
Net positive = Growing business.
Related Topics #
- [Understanding Reports](#)
- [Subscriptions Widget](#)
- [Subscription Best Practices](#)