Customer API #

GET /analytics/customers #

Returns customer metrics including LTV, CAC, churn, retention, and cohort data.

URL: GET /wp-json/dmsilm/v1/analytics/customers

Parameters:

Response:

{
  "success": true,
  "data": {
    "total_customers": 1248,
    "new_customers": 87,
    "churned_customers": 23,
    "net_growth": 64,
    "churn_rate": 1.84,
    "retention_rate": 98.16,
    "average_ltv": 342.50,
    "cohort_data": [
      {
        "cohort": "2026-01",
        "size": 45,
        "retention": { "month_1": 91.1, "month_2": 84.4, "month_3": 80.0 }
      }
    ]
  }
}