Customer Acquisition Insights #

DMSI Analytics tracks new customer acquisition over time, showing you when customers join and at what rate.

New vs Churned Customer Chart #

The Customer Acquisition chart on the Customer Analytics page shows:
– Green bars: New customers added in each period
– Red bars: Customers churned in each period
– Blue line: Net customer growth (new minus churned)

Customer Growth Rate #

Customer Growth Rate = (New Customers – Churned Customers) / Customers at Start of Period x 100

A positive rate means your customer base is growing. A negative rate means it is shrinking.

Acquisition Trends #

Use the date range selector to compare acquisition rates across different periods. For example, compare Q4 (holiday season) to Q1 to understand seasonal patterns in your business.

First Purchase Product #

On the detailed customer view (accessible by clicking into the Customer Analytics table), you can see which product a customer purchased first. This helps identify which products are your best acquisition drivers.