What is DMSI Analytics? #
DMSI Analytics is a WordPress extension for DMSI DDLS (Digital Downloads, Licensing & Subscriptions) that adds a comprehensive business intelligence and analytics layer to your digital product store.
What It Does #
DMSI Analytics monitors everything happening in your DDLS store and turns raw activity into actionable insights:
- Tracks business events – Every license activation, download, subscription change, and customer action is captured automatically
- Calculates key metrics – MRR, ARR, LTV, churn rate, license utilization, and more are pre-calculated daily
- Visualizes your data – 12 admin dashboard pages with interactive charts and data tables
- Predicts future performance – Churn risk scoring, LTV forecasting, and revenue forecasting powered by statistical models
- Alerts you to problems – Anomaly detection sends email alerts when metrics move unexpectedly
- Delivers scheduled reports – Automated report emails in CSV, Excel, JSON, PDF, or PNG format
Who It Is For #
DMSI Analytics is for DDLS store owners who want to move beyond basic sales data and understand the health of their business:
- Founders & Owners – Revenue trends, MRR growth, churn rate at a glance
- Support Staff – Identify at-risk customers before they cancel
- Operations Teams – Monitor download volumes, license utilization, renewal forecasts
- Developers – REST API access to all analytics data for custom integrations
Requirements #
- DMSI DDLS Core plugin (active and licensed)
- WordPress 5.8 or later
- PHP 7.4 or later
- MySQL 5.7 or MariaDB 10.3 or later
- A valid DMSI Analytics license key (from developer.dmsi.gr)
- WooCommerce (recommended, required for geographic download data)
What You Do Not Need #
- Composer or any PHP package manager (all dependencies are included)
- External analytics services (all data stays on your server)
- Code changes to DDLS Core (the extension hooks in automatically)