Trial analytics provide visibility into trial uptake, conversion rates, and the performance of free versus paid trial offers.
📌 What This Extension Adds: The trial analytics section reads from
wp_dmsilm_sp_trial_logand is provided entirely by Subscriptions Pro. Core DDLS has no trial analytics.
Accessing Trial Analytics #
Navigate to WP Admin → DMSI → Subscriptions Pro → Trials tab. The analytics panel appears below the configuration settings.
Key Metrics #
| Metric | Description |
|---|---|
| Trials Started | Total trial subscriptions initiated |
| Trials Converted | Trials that successfully converted to paid subscriptions |
| Conversion Rate | Converted ÷ Started × 100% |
| Trials Expired (No Conversion) | Trials that ended without converting |
| Trials Active | Trials currently in progress |
Free Trial vs Paid Trial Breakdown #
Metrics are segmented by trial type (free vs paid), allowing you to compare conversion rates between the two approaches.
| Free Trials | Paid Trials | |
|---|---|---|
| Started | — | — |
| Converted | — | — |
| Conversion Rate | — | — |
Per-Product Trial Stats #
A secondary table shows trial performance broken down by product. This helps identify which subscription products are most effectively using trials to drive conversions.
Date Filtering #
Use the date range picker to filter analytics by trial start date. Available presets include Last 30 Days, Last 90 Days, This Year, and All Time.
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## Next Steps
- Cancellation Flow Overview — Understand what happens when a trial ends without conversion.
- Win-Back Campaigns Overview — Recover customers who trialled but didn’t convert.
- Customer Portal Overview — See how trial status is displayed in the customer portal.