Win-back campaign analytics are available directly within the WordPress admin, giving you visibility into campaign performance, email engagement, and reactivation rates.
📌 What This Extension Adds: The win-back analytics view is a custom admin tab added by Subscriptions Pro. It aggregates data from
wp_dmsilm_sp_winback_campaignsandwp_dmsilm_sp_winback_log.
Accessing Win-Back Analytics #
Navigate to: WP Admin → DMSI → Subscriptions Pro → Win-Back (tab)
The Win-Back tab contains two panels: the Configuration panel (top) and the Analytics panel (below). Scroll down past the configuration settings to reach the analytics section.
Key Metrics #
| Metric | Description |
|---|---|
| Campaigns Started | Total win-back campaigns initiated (all time or date-filtered) |
| Emails Sent | Total individual win-back emails dispatched |
| Opted Out | Customers who clicked the unsubscribe link |
| Reactivations | Customers who reactivated during an active campaign |
| Conversion Rate | Reactivations ÷ Campaigns Started × 100% |
| Revenue Recovered | Estimated recurring revenue value of reactivated subscriptions |
Date Filtering #
The analytics panel includes a date range picker to filter metrics by campaign start date. Common presets include Last 30 Days, Last 90 Days, This Year, and All Time.
Per-Email Breakdown #
A secondary table breaks down performance by email step:
| Email Step | Sent | Opens | Clicks | Reactivations |
|---|---|---|---|---|
| Email 1 (Day 7) | — | — | — | — |
| Email 2 (Day 30) | — | — | — | — |
| Email 3 (Day 60) | — | — | — | — |
Open tracking requires HTML emails (not plain text). Click tracking is available for the reactivation link and the opt-out link.
Exporting Analytics Data #
Click Export CSV to download the full campaign log for the selected date range. The export includes campaign ID, customer ID, email addresses, send dates, click events, and outcome status.
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## Next Steps
- Trial Periods Overview — Offer trials as an alternative to full-price subscription starts.
- Cancellation Flow Overview — Understand how cancellations feed into win-back campaigns.
- Configuring Win-Back Campaigns — Adjust timing and discount settings.