Win-Back Campaigns automatically reach out to customers who have recently cancelled their subscription with a series of re-engagement emails, discount incentives, and easy reactivation links. The campaign runs on a drip schedule without any manual admin intervention after initial configuration.

📌 What This Extension Adds: Core DDLS records cancellations but takes no post-cancellation action. Subscriptions Pro adds a fully automated 3-email win-back sequence with configurable delays, WooCommerce coupon integration for discount codes, and reactivation tracking.

How Win-Back Campaigns Work #

1. Cancellation triggers campaign — When a subscription is cancelled (whether by customer, admin, or auto-cancel), the win-back manager checks if the customer is eligible for a win-back campaign. Eligibility requires that the customer does not already have an active campaign running and has not opted out of win-back emails.

1. Campaign record created — A record is inserted into wp_dmsilm_sp_winback_campaigns with the customer ID, cancelled subscription ID, and campaign start date.

1. Emails sent on schedule — Three emails are sent at configurable delays after cancellation (default: day 7, day 30, day 60). Each email is logged in wp_dmsilm_sp_winback_log.

1. Discount codes generated — Emails 1 and 3 include auto-generated WooCommerce coupon codes for discount incentives (default: 20% and 30% off respectively).

1. Reactivation tracked — If a customer reactivates within the campaign window, the campaign record is marked as converted and the conversion is counted in analytics.

The 3-Email Sequence #

Opt-Out Mechanism #

Every win-back email includes an unsubscribe link. The opt-out URL format is:

“ https://yoursite.com/winback-unsubscribe/?token={token}

`

The {token} parameter is a secure, unique token generated per campaign record. Visiting this URL opts the customer out of all future win-back emails and marks the campaign as opted-out in wp_dmsilm_sp_winback_campaigns`.