Customer Analytics Overview #
The Customer Analytics page helps you understand the health and value of your customer base, identify trends, and spot problems early.
Accessing Customer Analytics #
Go to DDLS > Customer Analytics in your WordPress admin.
Page Sections #
| Section | Description |
|---|---|
| KPI Summary | Total customers, new customers, churned customers, net growth |
| Customer Growth Chart | Line chart of cumulative customer count over time |
| Churn & Retention | Monthly churn rate and retention rate trend |
| Cohort Analysis | Retention rates by acquisition month |
| LTV Summary | Average and portfolio LTV |
| Customer Acquisition | New vs churned customers by period |
Date Range #
All charts and tables on this page respect the date range selector. Use it to compare different time periods.
What Counts as a Customer #
A customer in DMSI Analytics corresponds to a DDLS Customer record. Customers are created when a purchase is completed through WooCommerce with DDLS active.