Churn Scores Look Incorrect #

All Customers Show Score of 0 #

Cause: The churn predictor has not yet run.

Fix: Trigger a manual metric calculation at Analytics > Settings > Data & Maintenance > Run Metric Calculation Now or use the Retrain Models button on the Predictive Analytics page.

All Customers Show a Very High Score #

Cause: This can happen when the plugin was just installed and all customers appear “inactive” because there are no recent events (the plugin was not active before to capture them).

Fix: This normalizes over time as recent events accumulate. Within 2-4 weeks of installation, scores will reflect actual customer activity rather than the absence of historical data.

Scores Do Not Seem to Reflect Actual Customer Behaviour #

Cause: The churn score is based on events in the analytics_events table. If events are not being captured (e.g., a hook conflict), scores may not reflect reality.

Diagnosis:
1. Go to DDLS > Real-Time Dashboard
2. Make a test action in DDLS (create a test license activation)
3. Check the event feed – the activation should appear within seconds
4. If no event appears, there is a hook registration problem (check for PHP errors)